From Karlsruhe to Tacoma: How Steve Pinney Jr Built Full Throttle

Steve Pinney Jr, life coach, in a dark suit

From Karlsruhe to Tacoma: How Steve Pinney Jr Built Full Throttle

Steve Pinney Jr was born in Karlsruhe, Germany, and raised in the United States. The business he and his wife Parichat built in Tacoma started with one car lot in 2016.

Steve Pinney Jr, life coach, in a dark suit
Steve Pinney Jr, co-owner of the Full Throttle businesses.

Seattle, at 21

Steve met Parichat in Seattle when they were both 21. They have been married for more than 19 years, and every business they own they own together.

2016: Full Throttle Auto Sales

The first Full Throttle business was a car lot in Tacoma, founded in 2016. In 2019 they added a full-service repair department, shortly before COVID reshaped the industry. It is now Full Throttle Auto Service and Collision.

Buddhist monks visiting Full Throttle Auto Sales in Tacoma, WA
Monks visiting the Full Throttle lot in Tacoma.

The rest of the family

The Full Throttle name now covers the auto sales lot, the service and collision shop, the Full Throttle E-Bike Store and Full Throttle Life Coaching. They run on the same promise: honesty, communication and real care.

Two lives, one person

The part that surprises people is that the same man ran a car lot and spent years in monastic robes. Steve Pinney Jr does not treat those as separate careers. The discipline is the same, and so is the listening.

Steve Pinney Jr in a dark suit and blue tie against a yellow painted wall
Steve Pinney Jr, life and leadership coach in Tacoma.

About Steve Pinney Jr

Steve Pinney Jr is a life and leadership coach in Tacoma, Washington, and the founder of Aham Prema Meditation. He has been ordained as a monk six times. He and his wife Parichat own the Full Throttle family of businesses.

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